Roasting is the process that unlocks coffee’s full potential. It’s a chemical transformation that turns dense, green coffee beans into the brown, brittle, and beautifully fragrant beans we grind and brew. Under intense heat, sugars caramelize, moisture evaporates, and hundreds of flavor compounds form. It’s equal parts science, art, and a little magic.
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Coffee isn’t just “roasted”—it’s roasted to a specific degree, each unlocking different flavors and uses. The most common roast levels are:
Each roast suits different brewing methods and flavor preferences. Whether you enjoy a bright Ethiopian or a dark Italian-style blend, roast level plays a major role.
Roasting isn’t one-size-fits-all. Different machines and methods bring out different nuances:
Each method can yield excellent coffee—what matters is how it’s used.
A good coffee roast is all about balance. It usually kicks off with a drum temperature between 180°C and 210°C, where the green beans hit the heat and begin their transformation. Over the next 8 to 14 minutes, the beans go through a series of chemical changes, developing color, aroma, and flavor.
The roast typically ends somewhere between 200°C and 230°C—but timing is everything. Pull it too early, and you risk a sour, grassy cup. Push it too far, and you’ll lose the nuances to smoky or bitter flavors. The goal is to find that sweet spot where the coffee’s true character shines.
Event Name | Average Time | Temperature Range (°C / °F) |
Drying Phase | 0:00 – ~4:00 min | ~140–160°C / 284–320°F |
Maillard Reaction | ~4:00 – ~7:00 min | ~160–190°C / 320–374°F |
First Crack | ~7:00 – ~9:00 min | ~196–204°C / 385–399°F |
Development Phase | ~9:00 – ~12:00 min | ~205–220°C / 401–428°F |
Second Crack (opt.) | ~11:00+ min | ~224–230°C / 435–446°F |
End of Roast | ~10:00 – 14:00 min | ~205–220°C / 401–428°F (varies) |
At YPL Coffee, roasting is far more than just a technical step—it’s a craft. We use Italian-engineered roasters for precision and reliability, allowing us to bring out the best in every batch. Our roast-to-order system ensures maximum freshness and tailored results, whether you want a single-origin Ethiopian with floral brightness or a dark dark roast with chocolate depth.
We control every variable: heat source, roast time, airflow, and even post-roast flavor infusion. Thanks to our coffee factory in Pécs, Hungary, we validate consistency with moisture, color (Agtron) and grind-size analysis. Every roast is backed by data and perfected by taste.
Roasting responsibly is just as important as roasting well. At YPL Coffee, sustainability isn’t a buzzword—it’s a built-in value.
This approach means your coffee brand won’t just taste good—it’ll do good.
From reliable specialty coffee sources.
We are agile and flexible. Let's discuss what recipe would suit you the best.
Sustainable environment, sustainable coffee grounds, sustainable compostable pods.
We work fast.
Check the most frequent questions.
Roasting includes drying, browning, first crack (light roast), development (medium), second crack (dark), and cooling. Each stage affects flavor complexity and aroma.
Lighter roasts highlight acidity and origin flavors, while darker roasts deliver body, sweetness, and roasted notes. The roast level determines how bold, sweet, acidic, or smooth the coffee is.
Yes! Small batch home roasters are available, or you can even use a popcorn maker in a pinch. However, getting consistent, high-quality results is a challenge—professional roasting makes a big difference.
We combine Italian tech, expert roasters, and a dedicated coffee factory for scientific quality control. Every batch is moisture-tested, color-verified, and cup-tested to meet your exact specs.
Whether you’re launching your first coffee product or scaling your café’s signature blend, YPL Coffee is your expert partner for crafting, roasting, and packaging premium coffee under your brand. From small-batch flexibility to large-volume reliability, we’ve got you covered—sustainably, consistently, and deliciously.
Let’s get started—reach out today for a custom quote or consultation.